Providers and pharma have traditionally looked at each other as transactional partners, but that is all changing. There is a new spectrum of opportunities available with what providers already do every day to enhance the quality of care, improve operational outcomes, and drive innovation. Hospital systems are currently the most stressed healthcare pillar—providers are feeling the effects of COVID-19 across outcomes, patient experience, finances, and the well-being of the care team. Many challenges are shared between providers and pharma. The pandemic has solidified the need for a strategic long-term partnership to solve these common challenges by building bridges between providers and pharma through data, technology, and shared expertise.
Join this session to discover:
- The need for provider and pharma partnerships.
- Where pharma comes in to play for providers.
- A collaborative framework.
- Examples of successful partnerships.