31 – Physician Alignment and Data-Informed Decisions Increase Contribution Margins and Market Share (Clinical, Financial; Course Level-Intermediate)

Organizations must address patient access, physician recruitment and productivity, and quality outcomes, while also building a cohesive network of services to win the market share battle.  Getting reliable data and analytics that can be used to drive improvements in market share remains a challenge for most organizations. Learn how this heart and vascular institute addressed these issues and increased its contribution margin by 38 percent and grew its market share by five percentage points.